Marketing

Weekend Links – Be a Better Blogger

Posted on Jun 18, 2012 | 3 comments

I was going to share these yesterday, but Father’s Day got the best of me. Here are a few posts on the business of blogging that you might enjoy. What’s the Right Kind of Blog Traffic? at Problogger This Post Will Change the Way You Read Blogs at Problogger What’s Your Exit Strategy? at Savvy Blogging 8 Incredibly Simple Ways to Get More People to Read Your Content at Copyblogger 26 Social Media Marketing Treasures You Didn’t Know Existed at HubSpot The Boring Secret to Being Everywhere at Goins, Writer What good posts have you read this...

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24 Ways to Promote Your Blog

Posted on May 1, 2012 | 6 comments

If you want to build influence – as a blogger, as a service professional, as a consultant – you have to promote yourself. You have to get yourself out there and help people to find your amazing content. Self promotion is a formidable task. If you promote yourself too much, you’ll end up looking like a fool. If you don’t promote yourself enough, you’ll be invisible. It’s worth the risk. If you do it wrong at first (and many do!), learn from your mistakes. Take another leap; try another strategy. What follows is not an exhaustive list. There are as many ways to promote yourself as there are blogs and bloggers, but I’ve listed a...

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What Do Bloggers Need to Know About SEO?

Posted on Jan 15, 2012 | 3 comments

SEO is one of my favorite subjects. I write about it often, and I speak about it at conferences and workshops. SEO stands for Search Engine Optimization. In short, SEO can help your site to show up closer to the top of search engine results. SEO is a great way to get found, to broaden your audience beyond your mother and your neighbor. Good SEO means that more people will find you. If they like your voice, if they like what you have to say, they’ll keep coming back. What Can Good SEO Do For You? SEO first came on to my radar in 2009. I started optimizing my posts on Feels Like Home Blog, and I increased my traffic from search engines tenfold in 12 months. From February...

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You Need to Disclose Affiliate Links

Posted on Dec 10, 2011 | 5 comments

A Shady Trend In the past week, I’ve seen posts on five or six different blogs that included affiliate links that were not identified as such. It’s a disturbing trend that began months ago. Someone at an affiliate marketing conference told attendees that they didn’t have to disclose affiliate relationships. That statement traveled through the blogging community. It was discussed during a panel at a blogging conference. It’s wrong. Those Thesis buttons on the bottom of many blogs? Whether they’re labeled or not, they’re probably affiliate links. The ebook buttons in the sidebar of many blogs? They’re probably affiliate links,...

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